Inganda zimyambarire nimyambarire zafashe icyerekezo gishimishije mumwaka ushize. Bimwe muribi byatewe nimpinduka zicyorezo numuco zishobora kugira ingaruka zirambye mumyaka iri imbere.
Nkumugurisha mu nganda, gukomeza kumenya izi nzira ni ngombwa rwose. Muri iyi nyandiko, tugiye guca 9 mubyerekezo byambere mubyimyambarire nimyambarire mbere yo kwibira mubintu 2021 byahanuye inganda. Tuzarangiza ibintu tuganira ku nama nziza zo kugurisha imyenda kuri Alibaba.com.
Reka turebe imibare yihuse yinganda kugirango dutangire.
Imbonerahamwe y'ibirimo
- Inganda zerekana imideli iyo urebye
- Ibintu 9 byambere mubyimyambarire nimyenda
- 2021 imyambarire yimyambarire
- Inama zo kugurisha imyenda kuri alibaba.com
- Ibitekerezo byanyuma
Inganda zerekana imideli
Mbere yo kwibira mubyerekezo byambere mubikorwa byimyambarire nimyenda, reka turebe vuba amashusho yinganda kurwego rwisi.
- Inganda zimyambarire yihuta kwisi zirihuta kuba zifite agaciro ka miliyari 44 USD mumwaka wa 2028.
- Kugura kumurongo mubikorwa byimyambarire biteganijwe ko bizagera kuri 27% mumwaka wa 2023 mugihe abaguzi benshi bagura imyenda kumurongo.
- Amerika ni umuyobozi mu migabane yisoko ryisi yose, isoko rifite agaciro ka miliyoni 349.555 USD. Ubushinwa ni isegonda ya hafi kuri miliyoni 326.736 USD.
- 50% byabaguzi B2B bahindukirira kuri interineti mugihe bashaka imyambarire nibicuruzwa.
Raporo y'inganda 2021
Inganda zimyambarire
Reba raporo yimyambarire yimyambarire iheruka kukumenyesha amakuru yinganda zigezweho, ibicuruzwa bigenda, hamwe ninama zo kugurisha kuri Alibaba.com
Ibintu 9 byambere mubyimyambarire nimyenda
Nkuko twabivuze, inganda nimyambarire ku isi byabonye impinduka zikomeye mu mwaka ushize. Reka turebere hamwe ibyerekezo 9 byambere muruganda.
1.Ubucuruzi bukomeje kwiyongera
Kugura kumurongo byamamaye mubaguzi mumyaka mike, ariko hamwe no gufunga COVID, amaduka yahatiwe gufunga amezi menshi. Kubwamahirwe, gufunga byigihe gito byabaye burundu kuva ubwo bubiko butashoboye gukuramo igihombo no gusubira inyuma.
Ku bw'amahirwe, eCommerce yari isanzwe iba ihame mbere y’icyorezo, bityo ubucuruzi bumwe na bumwe bwashoboye kubaho mu kwimukira kuri eCommerce hafi ya yose. Kugeza ubu, nta nyungu nyinshi zubucuruzi zisubira kugurisha mububiko bwamatafari namabuye, bityo rero birashoboka ko eCommerce izakomeza gutera imbere.
2. Imyambarire iba igitsina
Igitekerezo cyuburinganire n "amahame" akikije izi nyubako biratera imbere. Mu binyejana byashize, societe yashyize abagabo nabagore mubisanduku bibiri bitandukanye. Nyamara, imico myinshi irimo guhuza imirongo kandi abantu batangiye kwambara imyenda bumva bamerewe neza kuruta uko yabagenewe ukurikije igitsina cyabo.
Ibi byatumye habaho imyenda myinshi idafite igitsina. Kuri iyi ngingo, hariho ibirango bike gusa bidafite uburinganire, ariko ibirango byinshi birimo imirongo ya unisex "Shingiro". Bimwe mubirango bizwi cyane bidafite uburinganire harimo Ubuhumyi, ADN imwe, na Muttonhead.
Birumvikana ko inganda nyinshi zerekana imideli zitandukanijwe n '"abagabo," "abagore", "abahungu" n "" abakobwa, "ariko amahitamo ya unisex aha abantu kwanga ibyo birango niba babishaka.
3. Kongera kugurisha imyenda yoroshye
COVID-19 yahinduye uburyo abantu benshi babaho. Hamwe nabantu benshi bakuze bimukira kumurimo wa kure, abana bimukira mumyigire ya kure, kandi ahantu henshi hahurira abantu benshi, abantu bamaranye umwanya murugo. Kuva abantu bagumye murugo, habayeho kwiyongera cyane kugurisha athleisure1 n'imyambaro.
Muri Werurwe 2020, habayeho kwiyongera 143%2 muri pajama kugurisha hamwe no kugabanuka kwa 13% kugurishwa. Abantu batangiye gushyira imbere ihumure neza.
Mugihembwe cyanyuma cya 2020, abadandaza benshi berekana imideli batangiye kubona ko ihumure ryabaye urufunguzo. Bateguye ubukangurambaga bwabo kugirango bashimangire ibintu byiza bihari.
Kubera ko ubucuruzi bwinshi bukomeje kwemerera abantu gukora kuva murugo, birashoboka ko iyi nzira ishobora kuba mugihe gito.
4. Imyitwarire yo kugura imyitwarire myiza kandi irambye
Mu myaka yashize, abantu benshi ba rubanda bazanye ibitekerezo byimibereho ijyanye ninganda zerekana imideli, cyane cyane mubyerekeranye nimyambarire yihuse.
Kubatangiye, imyanda3 ni murwego rwo hejuru kubera abakiriya gukoresha akamenyero. Abantu bagura imyenda irenze iyo bakeneye, kandi toni miliyari zirangirira mumyanda buri mwaka. Kurwanya iyi myanda, abantu bamwe bishingikiriza ku bicuruzwa bikora ibicuruzwa byujuje ubuziranenge bigenewe kumara igihe kinini cyangwa abakoresha ibikoresho bitunganyirizwa mu gukora imyenda yabo.
Ikindi kibazo cyimyitwarire gikunze kuvuka ni ugukoresha ibyuya. Igitekerezo cy'abakozi bo mu ruganda bahembwa amafaranga yo gukora mubihe bibi cyane ntabwo bicaye neza na benshi. Mugihe abantu benshi barushijeho kumenyekanisha ibyo bibazo, abaguzi benshi bakunda ibicuruzwa bikoresha ubucuruzi bwiza4.
Mugihe abantu bakomeje guhindura imibereho igana kuramba nibindi bisa, izi nzira zishobora gukomeza kumyaka iri imbere.
5. Iterambere rya “ReCommerce”
Umwaka ushize, "ReCommerce" yamenyekanye cyane. Ibi bivuga kugura imyenda yakoreshejwe mububiko bwamafaranga, iduka, cyangwa kubicuruza kuri enterineti. Abaguzi kumasoko yabaguzi nka LetGo, DePop, OfferUp, hamwe nisoko rya Facebook byoroheje rwose inzira ya "ReCommerce".
Igice cyiyi nzira kijyanye no guhindura kugura ibidukikije no kugabanya imyanda, ariko "kuzamuka" hamwe no gusubiramo ibice bya vintage nabyo byagiye byiyongera. Upcycling mubyukuri iyo umuntu afashe ingingo yimyenda akayivugurura kugirango ahuze nuburyo bwabo. Rimwe na rimwe, ibi bikubiyemo gupfa, gukata, no kudoda imyenda kugirango ukore ikintu gishya.
Ikindi cyifuzo cya ReCommerce kubaguzi nuko bashobora kubona imyenda ikoreshwa buhoro kubice byibicuruzwa.
6. Buhoro buhoro imyambarire ifata
Abantu batangiye gusuzugura imyambarire yihuse kubera ingaruka zayo mubijyanye no kuramba nuburenganzira bwa muntu. Mubisanzwe, imyambarire itinda igenda ihinduka iyindi, kandi ibirango bifite ubutware mubikorwa byimyambarire bigenda byiyongera.
Igice cyibi kirimo imyambarire "idafite ibihe". Abakinnyi bakomeye mumyambarire yimyambarire bakoze ingingo yo kwitandukanya nibihe bisanzwe bisohoka muburyo bushya kuva ubwo buryo busanzwe bwatumaga imyambarire yihuta.
Habayeho gusohora nkana muburyo bwa gakondo bwakoreshwaga mubindi bihe. Kurugero, ibicapo byindabyo hamwe na pastel byakunze guhuzwa nimirongo yimyambarire, ariko ibirango bimwe byinjije ibyo bicapo mubisohoka.
Intego yo gukora imyambarire idashidikanywaho no kurwanya ibihe byigihe ni uguhamagarira abaguzi nabandi bashushanya kwemerera ibice kuguma muburyo burenze amezi abiri. Ibi bituma ibirango bikora ibice byujuje ubuziranenge hamwe nibiciro biri hejuru bigamije kumara ibihe byinshi.
Bizaba bishimishije kubona uburyo iyi nzira ikina imbere kuko ibirango byinshi byimyambarire bitarakurikiza iyi myitozo. Ariko, kubera ko abayobozi mu nganda bafashe iyambere, ubucuruzi bwinshi bushobora gukurikiza iyambere.
7. Kugura kumurongo bigenda bihinduka
Kugura kumurongo byamenyekanye cyane mumyaka yashize, ariko, abaguzi benshi batinya kugura imyenda kumurongo kuva bashaka kubona uko ibintu bihuye. Umwaka ushize, twabonye uburyo bwa tekinoloji ikemura iki kibazo.
Abacuruzi ba eCommerce batezimbere ubunararibonye bwo kugura kumurongo hifashishijwe ibintu byukuri hamwe nikoranabuhanga ryongerewe. Izi tekinoroji zombi ziha abaguzi ubushobozi bwo gukoresha icyumba kibereye kugirango babone uko ikintu cyaba mubuzima busanzwe.
Hano hari porogaramu nke zishyigikira ubu bwoko bwo kwerekana. Iri koranabuhanga riracyatunganijwe, birashoboka rero ko abadandaza benshi bazabishyira mububiko bwabo bwo kumurongo mumyaka iri imbere.
8. Kwishyira hamwe biriganje
Kumyaka myinshi, wongeyeho ubunini bwabagore bagize ikibazo cyo kubona ibintu byinshi mumyenda ijyanye numubiri wabo. Ibirango byinshi birengagije abo bagore bananirwa gukora uburyo bujyanye nabantu batambaye bisanzwe, bito, binini cyangwa binini-binini.
Imyitwarire yumubiri niyikura ryishimira imibiri yuburyo bwose. Ibi byatumye habaho inclusivité yimyambarire ukurikije ingano nuburyo buboneka.
Nkuko ubushakashatsi bwakozwe na Alibaba.com, isoko-y-imyenda-y’abagore-y-imyenda biteganijwe ko izaba ifite agaciro ka miliyari 46,6 USD mu mpera zuyu mwaka ikubye kabiri agaciro kayo mu myaka itatu ishize. Ibi bivuze ko wongeyeho ubunini bw'abagore bafite imyenda myinshi kuruta mbere.
Kwishyira hamwe ntibirangirira aha. Ibicuruzwa nka SKIMS birema ibice "byambaye ubusa" na "bitagira aho bibogamiye" bikora kubantu barenze uruhu rwiza.
Ibindi bicuruzwa birema imirongo yimyenda ikubiyemo ubuvuzi butandukanye busaba ibyuma bihoraho, nka catheters na pompe ya insuline.
Usibye gukora uburyo bukora kubantu benshi, inganda zerekana imideli zongeraho byinshi mubukangurambaga bwabo. Ibirango byinshi bitera imbere bitanga akazi kumoko atandukanye hamwe nubwoko butandukanye bwumubiri kugirango abaguzi benshi babone abantu basa nabo mubinyamakuru, ku byapa byamamaza, no mubindi byamamaza.
9. Gahunda yo kwishyura iraboneka
Abacuruzi benshi baha abakiriya ubushobozi bwo kwishyura nyuma yo kugura. Kurugero, umuguzi ashobora gutanga amadorari 400 hanyuma akishyura amadorari 100 mugihe cyo kugura hanyuma akishyura amafaranga asigaye mukwishyura kimwe mumezi atatu ari imbere.
Ubu buryo "Gura Noneho, Wishyure Nyuma" (BNPL) butuma abakiriya bakoresha amafaranga badakeneye byanze bikunze. Ibi byatangiriye mubirango byo hasi-byimyambarire, kandi bigenda byinjira mubishushanyo mbonera.
Ibi biracyari ibintu bishya kuburyo hari amakuru make yukuntu ibi bizagira ingaruka ku nganda mugihe kirekire.
2021 imyambarire yimyambarire
Biragoye cyane guhanura uko inganda nimyambarire bizagaragara muri 2021 kuva tukiri mubyorezo. Haracyari byinshi bidashidikanywaho kandi abantu benshi ntibakibaho nkuko bisanzwe, biragoye rero kuvuga niba cyangwa imyitwarire yabaguzi izagaruka uko byari bimeze mbere5.
Ariko, hari amahirwe menshi yuko inzira zijyanye n'ikoranabuhanga rishya kandi ryateye imbere hamwe n'imibereho myiza bizakomeza igihe gito. Ikoranabuhanga rishobora gukomeza gutera imbere, kandi abantu bazishimira imyumvire mbonezamubano uko bagenda barushaho kumenya no kwiga kubibazo bikomeye byisi.
Inama zo kugurisha imyenda kuri Alibaba.com
Alibaba.com yorohereza ubucuruzi hagati yabaguzi benshi n’abagurisha mu nganda zerekana imideli. Niba uteganya kugurisha imyenda kuri Alibaba.com, hari ibintu bike ushobora gukora kugirango wongere ibicuruzwa byawe no kugurisha byinshi.
Reka turebe zimwe mu nama zo hejuru zo kugurisha kurubuga rwacu.
1. Witondere inzira
Inganda zerekana imideli zihora zihinduka kandi zigatera imbere, ariko bimwe mubyerekezo twabonye mumwaka ushize birashobora gushiraho amajwi mumyaka iri imbere.
Kwishyira hamwe no guhitamo imyambarire irambye, kurugero, ni ibintu bibiri muri rusange bimurika urumuri rwiza. Ntushobora kugenda nabi kwinjiza ibikorwa bimwe mubikorwa byubucuruzi bwawe.
Byongeye kandi, kwinjizamo ibintu bifatika hamwe nukuri kwagutse bishobora kugufasha kwihuta hamwe nibindi bucuruzi muruganda.
Ntugomba guhindura ubutumwa bwawe bwose cyangwa guhindura ibikorwa byawe kugirango uhuze neza nuburyo bugenda, ariko kugendana nibishya muruganda birashobora kuguha amaguru kumarushanwa yawe yirengagije kubikora.
2. Koresha amafoto yumwuga
Bumwe mu buryo bwiza bwo gukora urutonde rwimyenda igaragara kurindi ni ugukoresha amafoto yumwuga. Fata umwanya wo gufotora imyenda yawe kuri moderi zitandukanye no muburyo butandukanye.
Ibi birasa cyane kuruta imyenda ikorerwa kuri mannequin cyangwa gufotorwa kumafoto yicyitegererezo.
Iyo ufashe amafoto yegeranye yikidodo nigitambara kumpande zitandukanye, ibyo biha abakoresha igitekerezo cyiza cyukuntu imyenda izaba imeze mubuzima busanzwe.
3. Hindura ibicuruzwa nibisobanuro
Alibaba.com ni isoko rikoresha moteri ishakisha kugirango ifashe abaguzi kubona ibintu bashaka. Ibyo bivuze ko ushobora guhindura ibicuruzwa byawe nibisobanuro hamwe nijambo ryibanze abo ukurikirana bashaka.
4. Tanga ibintu byihariye
Abaguzi benshi bashakisha ibice byabigenewe, byaba biza guhitamo amabara cyangwa kongeramo ibirango. Witegure kubyakira niba ufite amikoro yo kubikora. Erekana umwirondoro wawe hamwe nibicuruzwa byerekana urutonde Serivisi za OEM cyangwa zifite ubushobozi bwa ODM.
5. Kohereza ingero
Kubera ko hari ubwoko butandukanye bwimyenda iboneka (kandi yifuzwa) mubikorwa byimyambarire, abakiriya bawe birashoboka ko bazishimira ingero kugirango bamenye neza ko bagura ibyo bashaka. Muri ubwo buryo, barashobora kwiyumvamo umwenda ubwabo bakabona ingingo mubuzima busanzwe.
Abagurisha benshi bakoresha ingano ntarengwa kubuza abaguzi kugerageza kugura ibintu byimyenda kugiciro cyinshi. Urashobora kuzenguruka ibi wohereje ingero kubiciro byo kugurisha.
6. Tegura mbere
Witegure kwinjira mugihe cyo kugurisha imyenda mbere yigihe. Niba ugurisha amakoti mubucuruzi buherereye ahantu ikirere gitangira mukuboza, menya neza ko abaguzi bawe bafite imigabane muri Nzeri cyangwa Ukwakira.
Nubwo abaguzi bagenda berekana imyambarire "idafite ibihe", haracyakenewe ibi bikoresho byimyenda uko ikirere gihinduka umwaka wose.
Igihe cyo kohereza: Werurwe-26-2021